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Daily Archives: November 5, 2009

Versta Research Post

Two Ways to Find Data for a PR Story

Public Polling, Public Relations, Turning Data into StoriesBy Joe HopperNovember 5, 2009

In a recent blog post entitled Data-Driven Journalism, Walker Sands, a Chicago PR agency, outlined two ways to get media placement for your company or your client with research.  The premise is that journalists and readers are hungry for interesting stories, and in today’s data-driven world some of the most interesting stories come from –…

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