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Daily Archives: May 2, 2010

Versta Research Post

Don’t Do Research in Your Sleep

Methods & Tools, Turning Data into StoriesBy Joe HopperMay 2, 2010

A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered it to the point that he could do satisfaction and loyalty research in his sleep. I was struck because I could not think of any…

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