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Daily Archives: July 15, 2010

Versta Research Post

Writing for Journalists and High-Level Executives

Presenting Research, Public Relations, Turning Data into StoriesBy Joe HopperJuly 15, 2010

Clients tell us that one of the biggest challenges they face is writing great research reports. There is the overwhelming difficulty of turning data into stories — making sense of volumes of data without losing the big picture or the details. And there is the difficulty of truly communicating research so that it is heard,…

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