Skip to content
  • Versta Research Blog
  • Versta Research Newsletter
Blog & Newsletter
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Press Releases
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Announcements
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Daily Archives: March 15, 2012

Versta Research Post

Your Customers DO Care about the Numbers

Charts and Data Visualization, Presenting Research, Turning Data into StoriesBy Joe HopperMarch 15, 2012

Coincidentally in the same week that Versta Research published its winter newsletter on Turning Data into Stories: A How-To Guide, last week’s AMA event in Chicago was a market research panel focused on telling stories with data.  The presentations were solid, with lots of helpful ideas.  But there was also a misguided idea working its…

© 2023 Versta Research, Inc. | Privacy Policy | Contact

Go to Top