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Daily Archives: March 15, 2012

Versta Research Post

Your Customers DO Care about the Numbers

Charts and Data Visualization, Presenting Research, Turning Data into StoriesBy Joe HopperMarch 15, 2012

Coincidentally in the same week that Versta Research published its winter newsletter on Turning Data into Stories: A How-To Guide, last week’s AMA event in Chicago was a market research panel focused on telling stories with data.  The presentations were solid, with lots of helpful ideas.  But there was also a misguided idea working its…

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