Versta Research Post

Better Charts for MaxDiff Data

The New York Times is one of the few organizations trying to push our industry further in developing better data presentation and visualization techniques.  Sometimes they do a good job, introducing rich, informative, engaging, and interactive charts that would make even Edward Tufte, the contemporary pioneer in data visualization, proud.  Sometimes they do a not-so-good…

Versta Research Post

Next Gen Market Research: Just Do It For Me!

If you want to know the future of market research, forget about what the futurists and innovation gurus have to say.  Instead, just ask the next generation of marketing and business professionals—the people  who will be our future. That’s what we did in a recent survey of business students about market research.  We talked with …

Versta Research Post

Doing Research with Made-Up Numbers

Most research professionals know there is a kernel of sad truth in this Dilbert cartoon.  But it is not because the world is random, so that made up numbers work just as well as accurate numbers.  It is because research is often not used at all, in which case the difference between real numbers and…