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Daily Archives: February 19, 2013

Versta Research Post

What Data Can’t Do

Data Analysis & Analytics, Topics in MarketingBy Joe HopperFebruary 19, 2013

The title for this post quotes one of today’s New York Times editorials.  It perfectly captures something essential about our work that we need to trumpet as loudly as we evangelize the power and benefits of research.  Data can’t do everything.  In fact, the bigger the data, the less it can do relative to the…

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