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Daily Archives: April 12, 2017

Versta Research Post

A New KPI for Jargon-Free Research

Funnies, Presenting Research, Turning Data into StoriesBy Joe HopperApril 12, 2017

When Dilbert starts making fun of the most common words in market research—actionable insights—it’s time to consider letting them go. And now that nearly every marketing and research professional, every market research firm, and every data analysis tool touts a unique ability to offer actionable insight, I think we can now safely agree that the…

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