Forget the Math — For Good Sampling You Need Equality, Inclusion, and Representation.

Forget the Math — For Good Sampling You Need Equality, Inclusion, and Representation

In basic stats class, all of us learned about the importance of random sampling. It provides the foundation for the iron-clad mathematics of estimation, statistical significance, and margins of error. But the problem in social science, market research, and opinion polling is that random sampling (sometimes referred to as probability sampling) almost never exists. So…

How to Trap Survey Trolls: Ask Them for a Story

How to Trap Survey Trolls: Ask Them for a Story

Telling stories is a natural human behavior, but also highly complex and difficult to imitate or automate. This means that, happily, trolls can’t tell stories. And asking survey respondents for an extremely brief story (even just a few words) about their experience related to a survey topic can help you differentiate real respondents from fake…

Here Is a Video Report That Engages Its Audience with Animation and Insight

Here Is a Video Report That Engages Its Audience with Animation and Insight

We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…

25 Things You Might Not Know About Research

25 Things You Might Not Know About Research

Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…