How Your Infographic Can Engage the “Right” Brain

It seems that every time we write or speak about market research infographics, people pay attention. Leading up the Fall 2017 Corporate Researchers Conference, the Insights Association asked for a preview article of our presentation on infographics for its weekly newsletter. It ended up being at the top of the Association’s list of most-read articles…

New Possibilities with Mobile Qualitative Research

New Possibilities with Mobile Qualitative Research

The best innovation in qualitative methods over the last decade is not online focus groups or bulletin boards or MROCs (Market Research Online Communities). It’s the smartphone. Your customers can snap pictures, take videos, and document all their thoughts and behaviors as they go about their everyday lives, generating some of the richest qualitative data…

Grab Attention with a Research Infographic

Yesterday I was delighted to share the stage with Kate Morris at the Corporate Researchers Conference in Chicago, talking about the power, the potential, and the “how-to” of spectacular infographics for market research. Kate spent many years in the research group at Fidelity Investments, and it was for Kate that Versta Research first tried its…