Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Tips for Sales Teams: Ask a Favor

Tips for Sales Teams: Ask a Favor

Here’s a market research tip you can give to your sales team without doing any costly research of your own. A seller can close more sales if, during the negotiations, he or she pairs a price concession with a request that the buyer do a favor in return. Why does this work? Because asking for…

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7 Lessons Learned from Great Clients

7 Lessons Learned from Great Clients

Not long ago we were inspired to reflect on lessons learned from vendors. We are all vendors to clients (even corporate researchers have internal clients they serve), and we are all clients to vendors (even supply-side vendors have their own chain of vendors). So, we asked, what can all of us in the market research…

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Hurdles to Using Big Data

Hurdles to Using Big Data

Last year, Gartner, which charts new trends and emerging technologies via its “Hype Cycle” tracking, decided to abandon its tracking of Big Data. The reason? Big data, they said, has become so ubiquitous and embedded in so many other technologies, that it is no longer a thing of its own. And yet, how many of…

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Research Tip: Turn Your Data Into Stories

Research Tip: Turn Your Data Into Stories

The goal of great market research is to provide answers substantiated with data. To make that research really shine, the ultimate goal should be to Turn Data Into Stories. That is why, in the video we released earlier this year, we highlighted “turning data into stories” as the definitive last step to getting your research…

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What You Lose with Online Concept Tests

What You Lose with Online Concept Tests

Most companies test new product or service ideas with concept tests to evaluate market interest and to refine their ideas. Most of these (like most surveys, nowadays) are conducted online, which offers speed and cost efficiency. But there is a downside. While people are quite adept at reviewing ideas and answering questions in online formats,…

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The “Disney Experience” of Market Research

The “Disney Experience” of Market Research

One thing that impressed me about my recent trip to Disney World (for Versta Research’s presentation on infographics at LIMRA’s annual market research conference) was this: It felt nice not to be badgered at every “touch point” for survey feedback about how they were doing. Indeed, Disney World is known for taking customer experience to…

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No, You’re Not a Data Scientist

No, You’re Not a Data Scientist

The hottest new job title invading the world of market research is “data scientist.” It has many of us starting to wonder, aren’t we all data scientists? Whether quantitative or qualitative, we spend most of our time collecting, manipulating, interpreting, and presenting data. Our methods are grounded in social science. Put the two together and…

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Make an Infographic Something to Explore

Make an Infographic Something to Explore

Tip #3 of our presentation tomorrow at the LIMRA marketing research conference is this: Make your infographic something to explore. It stands in stark contrast to our advice for research reports, which is to make everything utterly transparent. Here I explain the reasoning behind this advice, what it means to “explore,” and most importantly, how…

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