Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

3 Lessons Learned from Corporate Researchers

Last week I attended the Corporate Researchers Conference (CRC) in Dallas, organized by the Marketing Research Association (MRA).  It was an outstanding event.  I had considered having Versta exhibit at this conference, but I’m glad I did not.  Why?  Because instead of being in a booth talking about Versta, I did the opposite.  I went…

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Farm Lessons for Stellar Market Research

Farm Lessons for Stellar Market Research

If our last newsletter convinced you there are insights to be found in academic journals, we hope our fall newsletter will convince you of another source: Henry Brockman, organic farmer friend extraordinaire and keen observer of consumer behavior.  During market season, I volunteer for and work alongside Henry at the Evanston Farmer’s Market.  Here are…

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Versta Research Post

A Peek into Big (and Erroneous) Data

Ever wonder what all those big data companies, who make tons of money selling information about you, actually know?  With newly heightened concerns about data privacy, some companies will finally give you a peek.  And it’s not too impressive.  Maybe it’s good enough for mass marketing, but for those of us in research who sometimes…

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Versta Research Post

Keep the N.S.A Out of Our Surveys

As a citizen and voter, I am appalled to learn that our government routinely spies on the phone and digital communications of ordinary people and businesses and now harasses the journalists who are bringing it to our attention. And as a business owner in the market research industry, I am deeply concerned that government spying…

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The Slippery Slope of Slider Scales

The Slippery Slope of Slider Scales

Every once in a while we opt for slider scales on surveys we have designed – usually when we want a numeric rating from 0 to 10.  It seems easier for respondents than shifting over to the number pad, and it offers a more fun, interactive experience than simply clicking radio buttons.  Sliders also allow…

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