Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Why You Need Your Raw Data

Why You Need Your Raw Data

As we get further along in our careers most of us get further away from the nitty-gritty of data collection, data coding, and sometimes even data analysis.  But I always feel nervous about that distance, and usually want to take a quick scan through the raw data myself.  I want to see all those rows…

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Versta Research Post

The Downside of Measuring Loyalty

Over the last decade satisfaction research has shifted strongly towards loyalty research.  This shift has been driven, in part, by widespread interest in Net Promoter Scores (NPS) as a way to benchmark against other companies and link the customer experience more directly to financial outcomes.  But it turns out that focusing so much on loyalty…

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New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

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New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

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Versta Research Post

How to Publish Your PR Research

A few weeks ago, The Patient, a peer-reviewed medical journal, published an article based on findings from two surveys conducted by Versta Research.  This follows on the heels of a poster presentation last June at the annual meetings of the American Diabetes Association (ADA), and another one just prior to that at meetings sponsored by…

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Versta Research Post

Ignorance Drives Market Research

Or at the very least, ignorance should drive market research because fundamentally research should be about findings answers to questions that we do not already know. This idea for focusing on “ignorance” is inspired by a book published last year called Ignorance: How It Drives Science, by Stuart Firestein.  Applied to our industry, the argument…

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Versta Research Post

AP Finally Moves to Online Polling

The Associated Press (AP) announced last month it is moving all of its public opinion polling from phone surveys to online surveys.  This is progress, because over the last decade AP has been one of a handful of media holdouts (along with ABC News and The New York Times) who have insisted that only phone-based…

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