Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Recent Findings on Phone vs. Online Surveys

A research article the Winter 2009 issue of Public Opinion Quarterly provided some useful comparisons of data quality between phone surveys and various types of online surveys.  The findings are based on an experiment that fielded identical questionnaires via three survey modes, and, not surprisingly, there are strengths and weaknesses to each type of survey.…

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Versta Research Post

Listen to Your Customers

It hurts, but when your customers hate you, you should be listening all the more carefully: You need to find out the who, what, where, when, and why they hate you.  Probe deeply with focus groups, in-depth interviews, social media monitoring, and survey research.  Rigorous research done right (our specialty) will give you valuable insight. …

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Versta Research Post

What Is An Omnibus Survey?

An omnibus survey is a shared-cost survey that can be a good way for you to save money on surveys.  It works by combining survey questions from multiple clients and then collecting responses to all questions from the same group of respondents.  After that, each client is given the data (the survey responses) to their…

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Versta Research Post

When to Use Survey Monkey

Versta Research uses Survey Monkey for its own Versta client satisfaction work.  At the end of an engagement we send clients a link and ask them for an evaluation of our work. Why would a market research firm use such a primitive tool for its own feedback?  Are we like the cobbler who can’t afford…

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