Using Surveys for PR: Our ARF Presentation Video

Using Surveys for PR: Our ARF Presentation Video

Last month we were honored to be on the main stage at the Advertising Research Foundation’s Re:Think 2015 Conference, sharing with the nation’s top research and advertising executives insights from our work with Wells Fargo. I use the word honored for two reasons. First, we were selected from over 200 entries for one of the…

Getting Your Ad to Light Up My Brain

Getting Your Ad to Light Up My Brain

Having just returned from giving a presentation at the Advertising Research Foundation’s annual conference, Re:Think 2015, I learned that ARF’s “Ground Truth #2” is that brands are built in the brain.  As such, the ARF has invested a good deal of time and money over the last decade exploring ways that neuroscience can be applied…