Versta Research Post

Better Charts for MaxDiff Data

The New York Times is one of the few organizations trying to push our industry further in developing better data presentation and visualization techniques.  Sometimes they do a good job, introducing rich, informative, engaging, and interactive charts that would make even Edward Tufte, the contemporary pioneer in data visualization, proud.  Sometimes they do a not-so-good…

Versta Research Post

Three Mistakes to Avoid on Data Charts

Turning data into stories involves not just words, but pictures as well.  In the world of quantitative market research, that usually means charts, graphs, and tables.  Moreover, just like poorly written sentences that often complicate rather than clarify data, charts and graphs in market research too often suffer from “chartjunk,” as Edward Tufte calls it. …

Versta Research Post

An Interactive Graph for Choosing Sample Size

A good chart is the best way to understand the law of diminishing returns when it comes to sample size.  So for our June 2011 newsletter we built an interactive graph for choosing sample size.  It’s cool, educational, and useful.  Moreover, it will show you just how mind boggling the numbers behind sampling can be. …