Versta Blog Makes Public Opinion Quarterly

Versta Blog Makes Public Opinion Quarterly

This familiar sentence opens the lead article of Public Opinion Quarterly’s 2017 special issue on survey research: “Telephone surveys are dead, claim some survey researchers, and should be replaced with nonprobability samples from Internet panels.” Hmm, I’ve said something similar to that in the past, I thought to myself. I guess I’m not the only…

Versta Research Post

Just Published: Handbook of Web Surveys

Many of us in marketing research have been deploying web surveys for over ten years, and web surveys are, by far, the dominant mode of data collection in our industry nowadays.  But our techniques and methods are an amalgam of practices adapted from other data collection modes, learned in part through trial and error, and…

Versta Research Post

Using Avatars & Robots for Survey Research

Two researchers at the U.S. Census Bureau recently outlined an emerging innovation in survey research that could reverse the trend towards passive, boring, self-administered surveys that characterizes much online research.  The idea is to use internet avatars in real-time interviewing with survey respondents. Beyond just the heightened interest of having an animated survey, the avatars…

Versta Research Post

Online Surveys Have Same Accuracy as Phone

A new study presented by two professors from Harvard University and the University of Massachusetts at Amherst was probably one of the liveliest and potentially disruptive presentations at least week’s annual meeting of the American Association of Public Opinion Research (AAPOR) in Phoenix. Why?  Because their research challenges the beliefs of many AAPOR-ites who disregard…