New Possibilities with Mobile Qualitative Research

New Possibilities with Mobile Qualitative Research

The best innovation in qualitative methods over the last decade is not online focus groups or bulletin boards or MROCs (Market Research Online Communities). It’s the smartphone. Your customers can snap pictures, take videos, and document all their thoughts and behaviors as they go about their everyday lives, generating some of the richest qualitative data…

Dump Your Landline Sample

Dump Your Landline Sample

Polling and phone technologies may finally have reached the point where mobile phones are no longer a threat to phone-based surveys, but a superior alternative. Only half (52%) of U.S. households now have a landline telephone. In contrast, more than nine out of ten adults have a mobile phone. And the latest findings from Pew…