Versta Research Post

28 Questions to Ask before Buying Online Sample

With all our excitement over the last few months about the accuracy of online polling during the election season—substantially outperforming “gold standard” telephone research—there was not time to share ESOMAR’s September 2012 updated guide to purchasing online sample.  The guide consists of 28 questions all purveyors of online sample should answer, publish, and make available…

Versta Research Post

Top Trends of the Decade: Looking Back

As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten. Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced…

Versta Research Post

Better Data through Better Survey Design

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers.  When people discover that the survey they just agreed to take…