Versta Research Post

Five Classes to Make You Smarter

Summer provides an ideal opportunity to learn from our research colleagues in the academic worlds.   Many of them offer short, intensive “summer camp” training that is relevant and practical for market researchers.  You get training that is far more rigorous and comprehensive than courses offered by “training institutes” and other commercial providers. Here are our…

Versta Research Post

Top 5 Picks: Best Articles on Market Research

Versta Research just hit a magic number: 100.  That’s the number of articles we have written to help our clients and their colleagues keep abreast of important trends in market research.  If your market research supplier is not providing ongoing thought leadership in design, methods, and analytics, then what are the chances they are bringing…

Versta Research Post

Entrepreneurial Advice: Rethink Your Research

Executives who lead entrepreneurial firms have dramatically different attitudes about market research from their counterparts at larger established firms, according to a recent study from Saras Sarasvathy, an associate professor of business administration at the University of Virginia. The study suggests that entrepreneurs are more focused on immediate and practical questions that will help them…

Versta Research Post

How Data Can Highlight Mistakes

We are often surprised by the number of senior researchers in the market research industry who never touch raw data.  Often they don’t even have the tools, since “data processing” is outsourced to lower levels or other countries.  It is surprising because we almost always engage in work where getting into the data and puzzling…