New Resource for Tons of Great Data

New Resource for Tons of Great Data

Every professional in market research should know about and use the amazing, public, free data resources provided by the U.S. government—data that includes essential information about our demographics, communities, businesses, commerce, roads, health, education…the list goes on. Now, a small group of consultants, data scientists, and programmers are trying to make that easier with a…

Five Summer Classes to Up Your Research Game

Five Summer Classes to Up Your Research Game

Every year I read the university catalogues for summer coursework in research methods and share a few recommendations with colleagues and clients. If you are looking for more than just the information and inspiration you get from conferences, look to the substance and depth you can get from a classroom. It’s easier than you might…

How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

A Statistically Significant Cartoon

A Statistically Significant Cartoon

In Turning Data into Stories we pointed out that numbers have no inherent meaning.  There are no essentially big or small or significant numbers, for example—they only become big or small or significant within the context of specific research questions and a range of possible answers. The same is true for p-values by which we…