How to Succeed with Biased Samples

How to Succeed with Biased Samples

Leading practitioners of survey research now agree that online polling and other forms of non-probability sampling can work.  The key is to give careful attention to the survey protocols, data collection, cleaning, and back-end weighting so that ultimately the sample being analyzed matches the population you want to know about in as many relevant ways…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…