Use This Clever Question to Validate Your Data

At first I thought this was the dumbest survey question ever. Why ask people what device they are using to take the survey, when you know from the platform meta-data what device they are using? Yes, even lame self-service survey platforms can (and should be) capturing information about device, operating system, IP address, start time,…

Why I Love Political Polls

Why I Love Political Polls

Actually, Joe Citizen does not love them, but Joe Researcher does. The horse-race polls for media release offer little value to the first Joe because the only poll that really matters is the election itself. But for Joe Researcher, political polls offer unparalleled, ongoing opportunities to understand, validate, and improve our methods of survey research.…