The Best Place to Learn All Things Data

The Best Place to Learn All Things Data

Every year I peruse the listings of summer college training courses on research methods. Part of it is nostalgia—I loved school. But I’m also looking for courses that will keep me and our Versta employees at the forefront of new knowledge and research techniques. (I didn’t learn R in graduate school, so yes, I took…

Versta Research Post

Train Wreck Infographics

When we published our July 2014 newsletter on How to Make Spectacular Infographics, we spent some time looking for examples of poorly done infographics. Ultimately we decided to focus only on the positive “what-to-do” for infographics instead of the negative “what-not-to-do,” so we set those examples aside. Well, along comes the latest news magazine from…

How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

Versta Research Post

Two Examples of Animated Data Visualization

As market researchers pay more and more attention to the need for compelling data visualizations, Hans Rosling’s work with interactive data is becoming a catalyst for a fascinating new type of data visualization: animated statistical graphs.  He uses them to show world social and economic trends over time, and the effect is exceptionally powerful.  Here…