Talking about Infographics at LIMRA

Talking about Infographics at LIMRA

  Tomorrow we’re giving a talk at LIMRA’s annual Marketing and Research Conference in Baltimore. The topic? Creating spectacular infographics for market research. It builds upon our Newsletter article from last July, and upon our subsequent top-five article in Quirk’s. And thanks to our own Peter Kowalski, who has extraordinary talent designing infographics for research,…

The Best Place to Learn All Things Data

The Best Place to Learn All Things Data

Every year I peruse the listings of summer college training courses on research methods. Part of it is nostalgia—I loved school. But I’m also looking for courses that will keep me and our Versta employees at the forefront of new knowledge and research techniques. (I didn’t learn R in graduate school, so yes, I took…

Versta Research Post

Train Wreck Infographics

When we published our July 2014 newsletter on How to Make Spectacular Infographics, we spent some time looking for examples of poorly done infographics. Ultimately we decided to focus only on the positive “what-to-do” for infographics instead of the negative “what-not-to-do,” so we set those examples aside. Well, along comes the latest news magazine from…

How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…