Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
A truly effective research report is both parsimonious and richly nuanced. In other words, (1) it is short and to the point, and (2) it captures the complexity of reality. …
Silly surveys, in all their forms, have long been a thorn in the side of authentic, truth-seeking research. When I see silly surveys, I roll my eyes and complain (to…
When multiple surveys about the same topic give different results, consider yourself lucky. It provides an opportunity to dissect and understand the question you are trying to answer in a…
In this article we revisit a 15-year old article in the Harvard Business Review (“Rethinking Marketing”) about the transformation of marketing. It relates directly to an important theme of Versta…
Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey. For example, if you are conducting a…
