Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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6 How-To Books for UX Research

6 How-To Books for UX Research

I pulled this list of six books on user research from a much larger list of recent books and articles compiled by a colleague in the research industry. These books offer valuable ideas for all types of market research because UX research has moved far away from just website usability. It now encompasses a broad…

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Respondent Burnout is Killing NPS

Respondent Burnout is Killing NPS

An unfortunate consequence of NPS (Net Promoter Score) mania is that now zillions of surveys stalk us everywhere. Therefore, the likelihood of any particular survey being completed is extremely low. That might be okay if you are a large company with hundreds of thousands of customers to burn through with e-mail blasts. But if you…

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Why You Need to Turn Data Into Stories

Why You Need to Turn Data Into Stories

This week we published the Versta Research Summer Newsletter, which focuses on Turning Data Into Stories. Here is a preview of what’s inside to pique your curiosity. First, what do we mean by “Turning Data Into Stories?” We don’t mean creating little vignettes or personas around every finding. No narrative arcs or emotional connection points,…

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