Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

People Don’t Lie on Surveys

For some reason I’m always a little surprised that people tell the truth on surveys.  I like to think of my “healthy skepticism” as a professional asset, because it forces us to check and double check, corroborate and triangulate.  Before we commit to the findings of a research effort, we need to feel 100% sure…

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Versta Research Post

Forensic Polling Analysis

Bad pollsters give the market research industry a bad name, so it is encouraging when smart people figure out clever ways of ratting them out.  What is a bad pollster?  One who makes up data to support an agenda, or who asks biased questions to get preferred answers.  The only good reason for doing research…

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Versta Research Post

There Are Too Many Surveys

You might think that a research firm specializing in surveys would be glad to see a world in which customer feedback surveys are everywhere.  Not so.  I take part in a lot of webinars, and unfortunately I am asked to complete a survey (at least one) every time I attend.  Some websites ask me to…

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Versta Research Post

Two Ways to Find Data for a PR Story

In a recent blog post entitled Data-Driven Journalism, Walker Sands, a Chicago PR agency, outlined two ways to get media placement for your company or your client with research.  The premise is that journalists and readers are hungry for interesting stories, and in today’s data-driven world some of the most interesting stories come from –…

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