Versta Research Blog

Versta Research Blog

About Versta

Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

Explore Versta

Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Research That Goes Viral

Getting your research findings heard, understood, and used should always be your goal.  That means more than putting findings into a report deck, presenting results to the marketing team, writing up press releases, or getting media placement for a PR story.  It means having your audience engage with it by thinking, sharing, and taking action.…

Read the rest of this entry
Versta Research Post

Recent Findings on Phone vs. Online Surveys

A research article the Winter 2009 issue of Public Opinion Quarterly provided some useful comparisons of data quality between phone surveys and various types of online surveys.  The findings are based on an experiment that fielded identical questionnaires via three survey modes, and, not surprisingly, there are strengths and weaknesses to each type of survey.…

Read the rest of this entry
Versta Research Post

How to Select the Type of Chart to Use

Data visualization will likely be one the biggest areas of innovation and development over the next several years.  This is a good.  A chart that clearly and succinctly displays detailed data in a way that captures the viewer’s attention and helps interpret the data can be incredibly powerful.  Edward Tufte, a pioneer in this area,…

Read the rest of this entry
Versta Research Post

Listen to Your Customers

It hurts, but when your customers hate you, you should be listening all the more carefully: You need to find out the who, what, where, when, and why they hate you.  Probe deeply with focus groups, in-depth interviews, social media monitoring, and survey research.  Rigorous research done right (our specialty) will give you valuable insight. …

Read the rest of this entry
Versta Research Post

Game-Changing Product Innovation

Years ago I watched a film that documented how a new product developed.  The idea was to create a pre-packaged sandwich for quick and easy lunches.  As the idea made its way to the final product launch, it became something entirely different: a round tubular pretzel with a soft gooey interior – now a snack…

Read the rest of this entry
Versta Research Post

What Is An Omnibus Survey?

An omnibus survey is a shared-cost survey that can be a good way for you to save money on surveys.  It works by combining survey questions from multiple clients and then collecting responses to all questions from the same group of respondents.  After that, each client is given the data (the survey responses) to their…

Read the rest of this entry