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How do you make a beautiful, elegant, intuitive, and useful chart showing changes in market share over time? In R. That always seems to be the answer these days when it comes to data visualization as well as data analysis. It is the reason that we at Versta Research are in the midst of…
Most people who take surveys want to share their opinions, which is important for researchers hoping to get a few nuggets of data from willing respondents. The trouble is, if a survey it not written carefully, a respondent’s urgent desire to share their feelings may bias their answers to other questions. Two marketing professors at…
Every ten years the Census Bureau provides a count of all people living in the United States. More importantly, the Census Bureau and other agencies conduct ongoing surveys of the population to document crucial facts and figures about who we are. And every year, it seems, these agencies come under attack from politicians who would…
How big of a sample size do you really need? A recent article in the New York Times cited the following statistics: A small Voice of the Customer (VoC) research company called Mindshare Technologies collects satisfaction data from 175,000 respondents every day. That’s 60 million in a year. ForeSee, a small customer experience analytics firm…
Summer provides an ideal opportunity to learn from our research colleagues in the academic worlds. Many of them offer short, intensive “summer camp” training that is relevant and practical for market researchers. You get training that is far more rigorous and comprehensive than courses offered by “training institutes” and other commercial providers. Here are our…
We came across these images in a series of humorous montages that professionals had created about what they do. This one was created by Jason Sullivan.
We came across this chart from Invisible Children, the group that produced the Kony 2012 video. It shows the organization’s expenditures by category. It is a poorly designed chart for three reasons: 1. The pieces of the doughnut are not correctly proportional. For some reason, the arc widths were compressed for some categories (like Media…
Coincidentally in the same week that Versta Research published its winter newsletter on Turning Data into Stories: A How-To Guide, last week’s AMA event in Chicago was a market research panel focused on telling stories with data. The presentations were solid, with lots of helpful ideas. But there was also a misguided idea working its…
If you want to write a great research report, do not write about the data, and do not write about the research itself. Write about what the data prove, because that is what your clients and managers really care about. Versta Research has just published its How-To Guide on Turning Data into Stories. It outlines…
I received this e-mail invitation because I subscribe to Bon Appétit: Important survey from Bon Appétit – We need your help to get 100% participation. At Bon Appétit, we really care what you think. That’s why, as Vice President & Publisher of Bon Appétit, I’m personally asking for your help with this online survey. As…