Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Five Research Design Tips

Good research happens by design.  That is one of the reasons we enjoy writing research proposals.  Writing proposals is an exercise in research design, which is the place and time where you must think in strategic and smart ways about what you are going to do and how you are going to do it.  You…

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Versta Research Post

How Good Are Online Survey Panels?

Ten years ago, surveys through online panels were rare.  Mostly we conducted telephone surveys.  Today it is the other way around.  With online survey panels being a $2 billion industry in the U.S., there is now a wealth of comparative data to measure and assess the implications of using online surveys as a substitute for…

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Versta Research Post

The Art of Asking Questions

This quarter’s newsletter from Versta Research focuses on the art of asking questions.  We suggest that the importance of business questions far exceeds the importance of survey questions or focus group questions.  You can’t do the latter without the former, at least not very well, and research that is not specifically designed to answer clearly…

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Versta Research Post

Conflicting Surveys Give You Insight

When multiple surveys about the same topic give different results, consider yourself lucky.  It provides an opportunity to dissect and understand the question you are trying to answer in a way you might not get otherwise.  A recent New York Times article provides a nice example when it comes to polls about health care.

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Versta Research Post

When to Kick Out a Survey Respondent

Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey.  For example, if you are conducting a survey of women, you need to ask about gender and kick out the men.  And because every question costs money, you want to qualify respondents…

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Versta Research Post

Keep Your Surveys Honest

One problem with new survey technologies that make it easy (and inexpensive) to design and field surveys is that we now have an explosion of poorly done and ill-intentioned surveys.  Have you ever suspected that a survey isn’t quite legit? Keeping your survey efforts honest is critical.  Sincere efforts to document issues through rigorous surveys…

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