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Daily Archives: December 5, 2012

Versta Research Post

5 Secrets of Innovation Success

New Products and Innovation, Topics in MarketingBy Joe HopperDecember 5, 2012

Successful innovation and new product development involves a great deal of customer input.  The more ways in which customers are involved, and the more systematic your efforts to involve them in multiple ways, the more likely you are to succeed with an innovative product or service. This is according to new qualitative research just published…

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