Rising Gen on the Future of Wealth

Versta Research conducted a survey for Wells Fargo of young adults who are in line to inherit at least a million dollars in the future. Survey findings are highlighted on a special microsite from Wells Fargo Wealth & Investment Management, and available in a full report.

Resource Center Highlights Mental Health Survey Findings

The Standard launched an online resource center for employers called Behavioral Health in the Workplace that features two years-worth of new research based on work by Versta Research. It includes a full array of blog posts, e-books, whitepapers, presentations, podcasts, and infographics with data-rich materials highlighting insights from the research. Research findings were recently highlighted in a SHRM feature article.

Teen Investing Survey for Wells Fargo

Versta Research fielded a Wells Fargo survey of teenagers and parents of teens about investing, generating news coverage in The New York Times, Reuters, Barron’s, CNBC, and other top media channels. Survey results are summarized on the Wells Fargo website, and via two infographics on Social Currency and Money Talks.

New Study about Dating Scams

Wells Fargo commissioned a survey from Versta Research about singles and their dating habits to understand the unique financial vulnerabilities from online dating scams. Among the survey’s more suprising findings: men are potentially more vulnerable than women.

New Research for the American Academy of Dermatology

Versta Research was commissioned to survey American adults about attitudes and behaviors around sun protection and skin cancer risk in both 2021 and 2022. Findings about sunscreen usage are featured in a recent WebMD news article; findings about skin cancer risks and misperceptions about sun safety have been featured in articles from U.S. News & World Report, NBC News, ABC News, Prevention Magazine, and other media outlets.

Survey on Mild Cognitive Impairment: Is It Alzheimer’s?

The Alzheimer’s Association commissioned research for its annual Alzheimer’s Disease Facts & Figures report, with a 2022 special focus on Mild Cognitive Impairment (MCI). There were two surveys: one of all U.S. adults, and another of U.S. primary care physicians. Survey results were highlighted in an NPR news segment, CNN, UPI, among other media outlets. An infographic of the survey findings is also available.

The Financial, Emotional, and Professional Costs of Caregiving

Versta Research conducted Fidelity Investments’ 2021 American Caregivers Study, a new research initiative to focus on the costs of caregiving, both emotional and financial; best practices around planning and managing care responsibilities; and lessons to be shared with future caregivers. Findings from the study have so far been featured in Kiplinger, Financial Advisor Magazine, and Benefits Pro.

Whitepaper Shares Insights from Paid Family Medical Leave Study

The Standard commissioned new research in 2020 to explore how employers are preparing for changes in Paid Family Medical Leave laws. Survey findings are summarized in The Standard’s news release. In addition, The Standard’s PFML Resource Center offers a full-length whitepaper that explores the research findings in depth.

Lincoln Financial Group Showcases New Research on Long-Term Care

New findings from the “2020 LTC Marketing and Thought Leadership Research” that Versta Research conducted for Lincoln Financial Group are featured on Lincoln’s new online resource center for long-term care planning, and were was recently showcased in Forbes. The research findings are from surveys of both financial advisors and consumers. An infographic download is available for free.

Women Leading in Times of Uncertainty

Wells Fargo launched a study that focused on ways women are experiencing and taking the lead in navigating their households through uncertainty during the year’s pandemic. The first release of findings was covered by Forbes and CNBC on International Women’s Day (March 9, 2021) and focused on the increasing number of younger women who are primary household breadwinners.

Racial and Ethnic Attitudes on Alzheimer’s and Dementia Care

The Alzheimer’s Association commissioned research for its annual Alzheimer’s Disease Facts & Figures report, with a 2021 special focus on race, ethnicity, and Alzheimer’s in America. There were two surveys: one of all U.S. adults, and another of U.S. caregivers. Survey results were highlighted in an NPR news segment and by the AARP, among other media outlets.

Survey of COVID & Mental Health in the Workplace

The Standard Insurance Company commissioned a survey of workplace employees in the fall of 2020, eight months after the COVID pandemic began. Full survey findings are summarized in The Standard’s news release, and were discussed on a CNBC news segment about mental health issues and Covid-19.

A Generational Shift in Charitable Giving

Versta Research conducted a new survey for Wells Fargo about charitable giving among Americans, documenting important generational shifts as well as the impact of the pandemic.

Whitepaper Highlights Findings from Paid Family Medical Leave Study

The Standard commissioned new research in 2020 to explore how employers are preparing for changes in Paid Family Medical Leave laws. Survey findings are summarized in The Standard’s news release. In addition, The Standard’s PFML Resource Center offers a full-length whitepaper that explores the research findings in depth.

Survey of Mental Health in the Workplace

Versta Research studied behavioral health issues in the workplace for The Standard’s 2020 thought leadership initiative, as described in a recent HuffPost feature article: “The Coronavirus Is Creating a Mental Health Crisis in America’s Workforce.” The work included development of five e-books, all of which are available for free from The Standard.

Long-Term Care Insurance Research for Lincoln Financial

Two surveys from 2018 with financial advisors and consumers for Lincoln Financial Group about long-term care planning were recently highlighted by a Forbes article about using hybrid insurance products to pay for long-term care.

Versta Research on PR Surveys at July Quirk’s Event

Versta Research presented How to Use Surveys for Thought Leadership on a Shoestring Budget at the Quirk’s Event in July 2020. The event is a relatively new industry conference designed to bring together a large and broad audience of market research and insights professionals. Versta has a long history of writing top-read articles for Quirk’s Magazine, including “How to Create Spectacular Infographics,” “How to Find and Eliminate Cheaters, Liars and Trolls from Your Surveys,” “Nine Habits of Great Marketing Research Vendors,” and “Mailed It: Paper Surveys Deliver for Chicago Bank.”

Alzheimer’s Association Releases Findings on Physician Readiness

Versta Research was commissioned to conduct surveys of physicians and first-year residents about their training, readiness, and expectations for future dementia care. The results were reported by U.S. News & World Report, among other news outlets. Full details are available in the Association’s press release and in the 2020 Alzheimer’s Disease Facts and Figures report. Results are summarized in an infographic and video clip, as well.

Quirk’s Features Versta Research Survey for Chicago Bank

An article about Versta Research’s customer satisfaction survey for Devon Bank in Chicago appears in Quirk’s March/April 2020 print and online edition. The survey had a 25% response rate, far exceeding most online surveys, and was originally featured in our newsletter article, How to Beat Online Surveys with Old-Fashioned Paper.

Versta Research Coaches Business Students on Turning Data Into Stories

Joe Hopper, president of Versta Research, visited emerging new business leaders at the University of Illinois in Chicago for two weeks in February and March. Professor Jeffrey Parker wanted to showcase a better way to analyze and present market research findings.

New Research for Fidelity Investments on Money & Divorce

Fidelity Investments commissioned Versta Research for a new study on how people navigate the process of divorce financially and emotionally. Findings have so far been featured in stories by Reuters, Prevention, and Financial Advisor Magazine. Full details are available from Fidelity’s press release and Divorce and Money Study Fact Sheet.

Video: Health Research Report from Wespath Benefits and Investments

Wespath Benefits & Investments reported findings from its 2019 Clergy Well-Being Survey conducted by Versta Research. For this fifth wave of research, they brought in a creative team to develop a report of findings with a 4-minute video. Also available are a summary published in the Dimensions newsletter, and a one-page infographic.

Research for Lincoln Financial Group Highlighted for Long-Term Care Awareness Month

November was National Long-Term Care Awareness Month, founded in 2001 by the American Association for Long-Term Care Insurance. Lincoln Financial Group highlighted selected findings from two surveys it commissioned from Versta Research.

Ad Council Campaign Encourages Families to Discuss Brain Health

Versta Research conducted a survey in support of a new public service advertising campaign launched by the Ad Council in partnership with the Alzheimer’s Association. The findings and ad campaign were described in the Washington Post, and the ads can be viewed on the Ad Council website.

New Research for Fidelity on Fixed Income Investments

Versta Research conducted a survey for Fidelity Investments about awareness, attitudes and ownership of fixed income investment products (including CDs and deferred fixed annuities) among Americans age 50 to 75. A detailed look at the findings are available from Fidelity Investments’ Fixed Income Study fact sheet.

Research for Wells Fargo Featured in Kiplinger’s

An article by Wells Fargo Private Bank’s Head of Family Dynamics was featured in Kiplinger’s in May 2019. The article highlighted findings from the Children of Millionaires Survey that Versta Research conducted for the group.

Barron’s Reports on Surveys about Long-Term Care Insurance

Two surveys conducted by Versta Research for Lincoln Financial Group were featured in a recent article about long-term care insurance as a component of financial planning. Findings are based on two parallel surveys that included more than 1,000 U.S. adults and 500 producing financial advisors.

Surveys about Narcolepsy Presented at Annual Meeting of the American Academy of Neurology

Results from our research with patients and physicians about the burdens of narcolepsy for Harmony Biosciences were presented in May at the 71st annual meeting of the AAN. Detailed findings are available from the presentation poster. Additionally, Harmony Biosciences’ Know Narcolepsy website offers an infographic that highlights key findings from the research.

New Index for HR Management Launched

Versta Research was commissioned by The Standard to develop its Absence and Disability Readiness Index, launched in March 2019, as reported in Business News Daily. A detailed look at the index and research findings are available in a full whitepaper and infographic.

Research on Cognitive Assessments for the Alzheimer’s Association

Versta Research was hired to conduct surveys of physicians and seniors about their experiences with cognitive assessments for the 2019 Alzheimer’s Disease Facts and Figures report. Findings were reported by Time, the Associated Press, NPR, CNN, and other news outlets.

Children of Millionaires Cherish Family Values over Wealth

Versta Research conducted a survey for Wells Fargo of Gen Z and Millennial children of millionaires, described by an article in Barron’s. Well’s Fargo’s full press release of findings is available from the Associated Press (AP). A detailed look at the research is available in Well’s Fargo’s Children of Millionaires lookbook.

Survey Explores Family Burden of Providing Long-Term Care

Versta Research conducted a survey for Lincoln Financial about long-term care needs and the potential burden on caregivers, described in this article in Plan Adviser. Lincoln’s full November press release is available on Market Watch.

Versta Article on Survey Trolls Featured in Quirk’s

An article about survey sampling and data quality written by Dr. Joseph Hopper, president of Versta Research, appears in Quirk’s upcoming print magazine and online edition.

New Findings from Versta Research on Narcolepsy

Harmony Biosciences commissioned a research study about narcolepsy with Versta Research. It involved three audiences: patients, physicians, and the general public. Findings from the research are highlighted on Harmony Biosciences’ new Know Narcolepsy website, which features this infographic. The research is being submitted for presentation at the American Academy of Neurology (AAN) annual meeting to be held in Philadelphia in May 2019.

Versta Research Looks at Elder Financial Needs for Wells Fargo

A survey on the financial needs of elderly Americans was commissioned by Wells Fargo and featured by CNBC, Time, and Forbes. Wells Fargo has published a detailed whitepaper and lookbook overview of the research findings.

Long-Term Care Survey Featured in Forbes

Versta Research’s survey of financial advisors and consumers for Lincoln Financial was featured in Forbes and in other news outlets including the New York Times and Morningstar.

Versta Election Commentary Published in Quirk’s

Versta Research’s analysis of election polling for the 2016 presidential campaign, along with five lessons for market research, was picked up by Quirk’s media and re-published in April.

Versta Research Helps Cars.com with WOM Research

New research about the power of online reviews has been published by Cars.com. Findings highlight how car shoppers use reviews, which types and sources of reviews they trust, and how they feel about negative reviews.

The Mobile Influence on Car Shopping

Cars.com partnered with Versta Research for its latest research on how mobile devices are shaping the modern car shopper’s journey, including which devices they use and how they use them.

College Profs Get a “B” for Financial Literacy

Fidelity Investments released its 2017 Higher Education Faculty Study conducted by Versta Research, which highlights how faculty and higher education employees are thinking about their readiness for retirement. Findings are highlighted in a retirement readiness infographic available from Fidelity.

Wells Fargo Advisors Helps Customers with Envision® Planning Tool

Versta Research recently helped Wells Fargo document how the Envision® process helps customers prioritize their financial goals and adapt to change.

Survey of Office Workers Highlights Productivity Challenges

Versta Research conducted Fellowes’ biennial “Productivity in the Workplace” survey, which focuses on current productivity challenges. This year’s survey also highlighted important generational differences.

Versta Launches Research for Wespath Benefits & Investments

Versta Research has been working with the benefits and pension group of the United Methodist Church since 2009 to understand and track clergy well-being. The 2017 wave of this biennial effort just launched.

Survey for Transunion Explores Big Data and Financial Analytics

Versta Research documented the struggle that lenders face in keeping up with their data. Findings are highlighted in an interactive infographic, with an e-book available for download.

The Financial Impact of Marriage Equality

Versta Research conducted a survey for Wells Fargo (featured in this NBC News article) about last year’s Supreme Court ruling and how it is affecting the finances and future planning of same-sex couples.

Versta Research’s “9 Habits” Featured in Quirk’s

Our feature article on the nine habits that make for really great vendors in the entire market research supply chain was published by Quirk’s in August (download a free PDF version of “9 Habits”).

The Competitive Impact of Alternative Data

TransUnion commissioned a new industry study about the use of alternative data among lenders who rely on consumer credit data. A summary of findings, an infographic, and a full report are now available.

News Coverage for Survey on Money and Marriage

Versta Research’s survey for Wells Fargo in advance of the Supreme Court ruling on same-sex marriage was reported by CNBC, FA Magazine, Black Enterprise, and Curve.

Physicians and Pain Sufferers Open Up About Rx Abuse

Versta Research conducted a survey about prescription drug abuse for Teva Pharmaceuticals, the American Academy of Pain Management, and the U.S. Pain Foundation, which is featured on the Pain Matters website with an infographic that highlights research findings.

Third Wave of Clergy Health Study Completed

Versta Research has been working with the General Board of Pension and Health Benefits of the United Methodist Church since 2009 to understand and track clergy health. The 2015 research results are now available.

Findings from Affluent Women Survey Published

Wells Fargo has published a white paper from the research we did for them about affluent women and retirement.

US News & World Report Highlights Results from Employee Engagement Survey

Our collaboration with Brilliant Ink on a new Employee Experience Assessment tool continues to make headlines.

Home Loans Poll: Technology Improves the Process

Discover Home Loans continues to release findings from the survey we conducted for them about homebuyers and technology, which was also recently featured in The Huffington Post.

Teens’ Views of Tech Careers

Creating IT Futures has published a white paper from the research we did for them about teen views of tech careers, which was recently featured in an article by Forbes.

Affluent Women Enjoy Making Money

Versta Research conducted a survey of affluent women for Wells Fargo, which was recently featured in stories by Bankrate, Forbes, and other news media outlets.

Homebuyers Addicted to Technology

A new study for Discover Home Loans documented how recent homebuyers use technology and online listings, and was featured in Time and on other news sites.

New Research on Employee Productivity

Versta conducted a new survey for Fellowes documenting current challenges and trends in employee productivity at the workplace.

Versta Research to Share PR Insights at ARF

Versta Research will present at the Advertising Research Foundation’s annual Re:Think conference along with Wells Fargo with a paper entitled “Sync Your Message with Social Change and Quadruple Your Earned Media.”

Hispanic Investors Seeking Investment Education

A survey of Hispanic investors for Wells Fargo was featured in broadcast segments on CNN Dinero, ¡Hola Ciudad!, Univision.com, Terra.com, and Un Nuevo Dia, along with other major news outlets

Urban Teens See Future in IT Careers

The Creating IT Futures Foundation partnered with Versta Research and Doyle Research to document how urban teens think about their futures and how the IT industry can attract more of them into tech careers.

Homebuyers Unprepared for Mortgage Process

A survey of prospective homebuyers for Discover Home Loans was featured in The Wall Street Journal, Fox Business, and other finance and real estate news outlets.

The Science of Pairing College Roommates

The Chicago Tribune featured an article about our client’s college roommate matching program, for which Versta Research developed the algorithm.

Talking about Money Difficult for LGBT Investors

A Versta Research survey for Wells Fargo was featured in Fortune, Investment News (registration required), Bankrate, and on the front pages of CNN and NBC News.

4 Ways to Inspire Brilliance from Your Team

Liz Kelly, CEO of Brilliant Ink, was featured in Fortune with an article highlighting survey findings from the Employee Experience study.

Versta Survey Findings Featured on Discovery Channel Program

Recent findings from two surveys about chronic pain were featured in a documentary film produced by the Discovery Channel.

More on Retirement Savings among Nurses

Healthcare news sites continue to cite findings from Fidelity Investments’ nurses tracking study conducted by Versta Research, now in its fourth wave.

10 Ways to Make Sure New Employees Love You

The Muse, a careers website aimed at Millennials, with more than 3M+ subscribers featured an infographic developed with survey findings from Brilliant Ink and Versta Research.

Local Survey Highlights Need for Education about Schizophrenia

Findings from a recent Versta Research survey of Birmingham residents were featured in the local Birmingham press.

Retirement Savings Up among Nurses

Fidelity Investments just released findings from the third wave of a tracking study conducted by Versta Research that measures shifts in attitudes and behaviors among U.S. nurses since 2007.

Professors Over-Confident and Complacent about Retirement Savings

Our research about retirement planning and savings among faculty in higher education was recently featured in The Boston Globe.

Survey: College Faculty Are Delaying Retirement

Research for Fidelity Investments has been featured on CNN, Bankrate, and other media outlets.

Boomers with Pensions Retiring in Debt

Even with traditional defined benefit pensions plans, almost half of boomers are retiring with debt according to a new Fidelity Investments survey conducted by Versta Research. Findings have been featured in Plan Sponsor Magazine, Financial Advisor, and other media outlets.

Versta Survey Helps Launch Diabetes Campaign

Results from a new survey conducted by Versta Research were published this month in the American Chronic Pain Association’s (ACPA) quarterly publication, Chronicle, as part of a new educational initiative to help patients and physicians talk about diabetic nerve pain symptoms.

A Generational Look at Saving for Retirement

Versta Research conducted Fidelity Investments’ 2011 Higher Education Generational Survey, which was featured this week by Time and by the Chronicle of Higher Education, among other media outlets.

Nurses Feel Secure about Jobs, but Not about Retirement

A new study by Versta Research for Fidelity Investments provides insight into how the economy and health care industry changes have affected nurses’ perspectives on their profession and retirement.

Workers Uninformed about Pension Plans

With more than 42 million Americans participating in corporate pensions today, a Fidelity Investments survey (conducted by Versta Research) of corporate pension plan participants has found a widespread lack of awareness about how those plans work.

Survey Finds Menthol Smokers Feel “Twice-Addicted”

Social Media’s Role in Customer Satisfaction and Loyalty Research

Survey Reveals Majority of Americans Believe Myths about What Causes Colds

Versta Research Survey Explores Denture Care and Bacteria Growth

New Survey Shows Misperceptions about ‘Light’ Cigarettes Persist (News Release)

Misperceptions about ‘Light,’ ‘Low,’ ‘Mild’ Cigarettes (Article in Medical News)

New Survey Reveals That Parents Lack Information about Dehydration and Its Treatment