Everyone Can Be a Statistics Hero

“Do not worry too much about your difficulties in mathematics; I can assure you that mine are still greater.”
—Albert Einstein

Statistics and analytics are research tools that help describe a complex and uncertain world with numbers. We use them to summarize data, assess the certainty that we are right, and optimize visibility into what we are trying to understand in your project.

Our approach to statistics emphasizes the understanding, application and explanation of:

• The basic “counting” foundation of statistics
• The mathematics behind it
• The foundations of probability
• The full suite of statistical methods and testing available
• New techniques, as statistical methods develop

As we work with you, statistics and analytics will shape our thinking throughout the research process. Choosing reliable, valid measures that can be used in statistical modeling is an important part of questionnaire design. Different types of sampling will call for different statistical tools. Data visualization is also an essential part of the process, helping communicate statistical findings in direct and compelling ways.

Your Versta Research team is a resource for you in bringing statistics to your research storytelling. If you would like to talk more about a specific statistical method, let’s connect.