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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

3 Reasons We Don’t Do Statistics in Excel
December 1, 2011

Merging Zip Codes with Census Data
July 8, 2015

Defending Your Online Samples in Court
September 9, 2015

3 Lessons Learned from Corporate Researchers
October 23, 2013

M.I.T. Engineer Flunks Stats
October 29, 2014

Read more on the Versta Blog