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Knowledge

Knowledge

Knowledge

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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

And You Thought Focus Groups Were Expensive!
July 1, 2015

Listen to Your Customers
January 26, 2010

Better Marketing Insights from Farmers (Not Egg-Heads)
February 20, 2019

High Response Rates Hurt Data Quality
February 11, 2015

5 Secrets of Innovation Success
December 5, 2012

Read more on the Versta Blog