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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

Avoiding Phony Precision in Your Press Release
May 18, 2012

How to Ask Gender on Surveys
June 28, 2017

Why You Don’t Need Big Data
April 4, 2013

Here’s When Pie Charts Work
September 30, 2015

How Much Incentive You Should Pay
November 9, 2016

Read more on the Versta Blog