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Knowledge

Knowledge

Knowledge

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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

Crazy Ways to Get Close to Your Data
October 30, 2013

There Are Too Many Surveys
November 12, 2009

Advice for PR Surveys: Avoid Numeric Scales
April 28, 2011

The Beauty of Conjoint Analysis
September 3, 2009

People Don’t Lie on Surveys
December 24, 2009

Read more on the Versta Blog