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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

13 Suspects: The Verdicts on Gallup’s Gaffes
June 13, 2013

Why I Love Political Polls
March 9, 2016

Newsrooms Flooded with Silly Surveys
February 24, 2012

3 Reasons We Don’t Do Statistics in Excel
December 1, 2011

How to Estimate the Length of a Survey
December 7, 2011

Read more on the Versta Blog