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Knowledge

Knowledge

Knowledge

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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

The Five Most Read Versta Posts in 2012
January 3, 2013

PR Studies: Advice for the Research Team
June 14, 2017

This DIY Tool Promises Statistically Significant Research
January 30, 2019

Why Fake PR Surveys Outperform Real Ones
March 21, 2018

How Good Are Online Survey Panels?
April 1, 2010

Read more on the Versta Blog