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Knowledge

Knowledge

Knowledge

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Turning Data into Stories

Versta Newsletters

Articles & White Papers

Read general interest articles and white papers about marketing research and public opinion polling selected by Versta staff.

Turning Data into Stories

Versta Research White Paper

The Art of Asking Questions

Versta Research White Paper

How to Create Surveys for PR Stories

Article Published in PR Tactics

Telling the Whole Story: When Numbers aren’t Enough

Article Published in PR Tactics

Is Your Research Good Enough for the New York Times?

Article Published in PR Tactics

Harnessing the Virtual Megaphone: Social Media and Market Research

Article Published in AMA Magazine

CURRENT NEWSLETTER

FROM THE VERSTA BLOG

From the Versta Blog

Magic Numbers in Market Research
December 17, 2010

The Surprising Profitability of Product Returns
July 11, 2013

Using Avatars & Robots for Survey Research
September 22, 2011

Survey Progress Bars Don’t Matter (Sort Of)
March 19, 2014

Does Starting with a Story Bias Your Findings?
June 21, 2017

Read more on the Versta Blog