Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
In just the last thirty-five years, response rates for telephone surveys have been plummeting. In the 1980s, response rates of 70% or higher were common for well-designed and carefully executed…
Like other professionals, those of us in marketing and market research sometimes fall too much in love with our specialized and often ridiculous language. It is mostly okay when we…
Believe it or not, there are still plenty of phone surveys being done out there, especially for local needs assessments and evaluation surveys. Often these surveys are mandated by state…
Every client we have—no matter what industry—will find something important to think about in looking at polling data on food. These polls touch on some of the “universal” questions we…
The Economist ran an article a few weeks ago from which I have borrowed the title of this post. It puzzles over British politicians railing against focus groups for message…
