Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Versta Research is presenting this week at the 76th annual conference of the American Association for Public Opinion Research (AAPOR). The conference is being held virtually from May 11 to…
One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw…
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will…
The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live. It started…
Like most researchers who take data visualization seriously, I am not a fan of pie charts. But yesterday I came across a pair of pie charts that display data in…
