Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG
How to Measure Shopper Strategies

How to Measure Shopper Strategies

A feature story on the Versta Research website is about mapping shopper segments onto buyer segments. That story may have had you asking how we measured and defined those segments…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
VERSTA NEWSLETTER
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