Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
I became curious last week about what happened to those research people charged with fraud last year for selling fake panelists to complete market research surveys. One by one they…
Despite having been on the front lines of social research for so many years, interviewing respondents personally and eliciting data through surveys, I still feel somewhat surprised and disbelieving that…
Choosing an omnibus survey can be a simple approach to getting survey data, because it is usually inexpensive and fast, and involves asking just a few questions. But there is…
We feel strongly that people who give us information through surveys, in-depth interviews, or focus group deserve a promise that this will never happen to them: Courtesy of WorkChronicles.com One…
We are strong advocates of using surveys for public relations outreach. Commissioning surveys that answer interesting questions to help drive news stories and other types of communication can build a…
