Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Survey questions that have multiple response options with an instruction to “select all that apply” are common in our industry, and for good reasons. They are efficient and easy for…
Falling in love with PowerPoint is not hard. It just takes some practice, and a wee bit of interest in learning some basic principles of design. You can gain fluency…
The online customer satisfaction survey I received today had me noticing an unfortunate side-effect of the NPS (Net Promoter Score) schema and visual imagery. For those of you unfamiliar with…
Conducting surveys with your own customers is surprisingly difficult anymore. Phone options are dead, and online surveys are tough, because nobody answers or responds anymore. So what’s a researcher, strategist,…
The Versta Research spring newsletter comes out this week, and highlights some of the work we have done that is in the news and recently published. Here is a sampling:…
