Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG
A Christmas for Research Nerds

A Christmas for Research Nerds

A few weeks we wrote about launching surveys over holidays, and we quoted research noting that there is scant evidence for the widespread assumption that holidays periods should be avoided.…

Please Don’t Mix Your MaxDiffs

Please Don’t Mix Your MaxDiffs

Customizing MaxDiff exercises by piping in text from previous survey answers might seem like a good idea, but analyst beware: if you are estimating individual-level scores using hierarchical Bayes or…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
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