Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG

There Are Too Many Surveys

You might think that a research firm specializing in surveys would be glad to see a world in which customer feedback surveys are everywhere.  Not so.  I take part in…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
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