Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Election season polling always highlights the danger of bad pollsters giving the market research and polling industry a bad name. While there are lots of reasons that polls might predict…
Making sense of data and statistics is not just a matter of being clear and precise, nor is it just a matter of keeping things simple (though all of these…
You might think that a research firm specializing in surveys would be glad to see a world in which customer feedback surveys are everywhere. Not so. I take part in…
In an article published some years ago entitled Data-Driven Journalism, Walker Sands, a Chicago-based marketing and PR agency, outlined two ways to get media placement for your company or your…
We are big fans data visualization (in addition to presenting data with numbers and tables). But even the basics of visualizing data can be challenging, so it is worth thinking…
