Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
In our company we nearly always try to keep data collection “anonymous.” This means that for most of our surveys we intentionally do not know the identity of who participates…
It really bugged me that I got this “survey” invitation last week, in part because it conforms so well to many of the best practices we advise for designing effective…
Our school teachers were right: Learning how to write effectively makes a huge difference if your job involves communication. This applies to market research and marketing. Improving your writing will…
Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses…
An important role for good survey researchers is to translate ridiculous sounding jargon their clients give them into ordinary words that real people use. The jargon is typically business or…
