Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
As we celebrate the 4th of July in the U.S. this year, please make it an occasion to reflect on some of the fundamental values and public goods of our…
Let’s suppose that customers want to be surveyed. What is the best way to do it? Should we call them, send email, use text messaging, push surveys through mobile apps,…
The best way for you to get better survey data is to fix, optimize, and strategize your survey design. How? Abandon rote templates. Give up complexity. Think ahead to your…
What if a survey asks you a question that implies a yes-no answer (“Have you ever …”) but then offers you answer options that are different from what it implied…
Here is the e-mail subject line to a request I just received from a research company asking me to take a survey: Your Help Is Key to Our Success. I…
