Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Testing a survey before it launches takes about 4 to 6 hours of an experienced professional’s time, for a standard ten- to fifteen-minute survey. If you don’t invest that time…
This summer you will not have to schlep to Ann Arbor for a month if you want to take advantage of top-notch summer training courses in survey research offered at…
A public relations client early in my career gave this assessment of my work: “Joe is strong at highlighting problems, but what I really care about is solutions.” That was…
This data we saw last week reflects the type of data that PR professionals absolutely dream about and hope for when they conduct surveys. It shows hugely dramatic differences among…
Contrary to some widely held beliefs that mobile devices are a barrier to survey participation, a majority of survey respondents nowadays fill them out on phones, rather than on desktops,…
