Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Summer 2019 Newsletter
Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG
Respondent Burnout is Killing NPS

Respondent Burnout is Killing NPS

An unfortunate consequence of NPS (Net Promoter Score) mania is that now zillions of surveys stalk us everywhere. Therefore, the likelihood of any particular survey being completed is extremely low.…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
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