Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
One of the devilish problems with statistics in market research is that we deal with probabilities rather than simple yes/no answers. But you, as a business person, need to make…
For some reason I’m always a little surprised that people tell the truth on surveys. I like to think of my “healthy skepticism” as a professional asset, because it forces…
Two paragraphs can be exceptionally thought provoking when they get right to the point. In a simple introduction to the New York Times Book Review some time ago, the editors…
Election season polling always highlights the danger of bad pollsters giving the market research and polling industry a bad name. While there are lots of reasons that polls might predict…
Making sense of data and statistics is not just a matter of being clear and precise, nor is it just a matter of keeping things simple (though all of these…
