Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
An article in the New Yorker about data visualization caught my interest, and I read it hoping to find nuggets of good ideas to share with you, our newsletter readers.…
When the U.S. Census Bureau started redesigning its race and ethnicity question for the 2020 decennial census, we started revising our own short version for surveys, too. Now we have…
If you have been tasked with the job of measuring “brand authenticity,” you probably noticed what a messy conceptual world you are now in. The idea of brand authenticity makes…
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an…
It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and…
