Cross Cultural Survey Guidelines
Whenever we’re involved in global research work, issues of cross-cultural communication are top-of-mind. Whether we rely on translations, or whether we speak the same language as our clients and respondents,…
Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Whenever we’re involved in global research work, issues of cross-cultural communication are top-of-mind. Whether we rely on translations, or whether we speak the same language as our clients and respondents,…
We saw an ad today for a downloadable survey app that was pitched as a tool for actionable insights. Wow! Download, install, run . . . click again, and there…
An industry colleague (another owner of a market research firm) once said to me, “We all lust after those big tracking studies.” For most market research firms, tracking studies are…
At a moment when our industry is scandalized by a panel provider having been indicted for selling fraudulent survey respondents, in comes another provider that is doing nearly the same…
A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered…