Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses.…
One of the cool things about social science and marketing research is that it brings together mathematics and human behavior. Mathematics is beautiful, elegant, and abstract. It is much like…
There are three important characteristics of people who “satisfice” on surveys: They are less conscientious They are less agreeable They have different cognitive skills The first two refer to dimensions…
Today I saw my first “dumb election statistics” article of the season, with AP News offering this dramatically titled story: Kamala Harris’ election would defy history. Just 1 sitting VP…
Satisfice is not a word you will find in most dictionaries, but it is a word you will hear often in the world of survey research. Satisficing is what survey…
