Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
The word “material” points to a useful concept, and provides a welcome corrective to an obsessive and misguided focus on statistical significance.
Personas are fictional representations of customer types, but they reflect the demographics, behaviors, goals, and motivations of people derived from real data.
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
A recent study shows that team translation is superior for accurate survey translation, but that less accurate translations will work just as well in terms of survey measurement.
An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not…
