Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
I used to think that when potential research respondents said no they’re not interested in participating in our survey, they really meant it, end of story. Then I started working…
A feature story on the Versta Research website is about mapping shopper segments onto buyer segments. That story may have had you asking how we measured and defined those segments…
Surveys don’t get much simpler than this. It is from the New York Times, which I typically admire for its rigorous reporting, thoughtful analysis, and forward-thinking experimentation with data visualization.…
How many people do you think are college-educated in the United States? If you’re like most clients we work for (whose family members, friends and co-workers nearly all have college…
You might think that writing a feature article about liars, cheaters, and trolls in online surveys means we have a pretty damning view of online polls as a method of…
