Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
The Versta Research spring newsletter comes out this week, and highlights some of the work we have done that is in the news and recently published. Here is a sampling:…
Every year I review and suggest summer classes that researchers might consider to learn all the newest techniques for research design and analysis. But for researchers who work in corporate…
For every dozen people who hate using PowerPoint, there is a weird person who loves it. That weird person is me. PowerPoint has surprisingly strong capabilities for charts and for…
While it is tempting to use advanced programming to “force” good answers and good behavior out of survey respondents, don’t do it. Let respondents make mistakes. Let them mess up,…
Survey response rates, which are still a measure of data quality and survey success in our industry, continue to drop. Most online surveys of customers (one’s own customers) will garner…
