Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Here is a sly little test I recommend giving the next researcher who offers up their help on your next quantitative survey. Ask if they have ever used a DIY…
For those who feel far removed from the federal government shutdowns, I hope Versta Research’s winter newsletter will inspire an appreciation for what our government provides that is invaluable (and…
Having focused intently over the last several months on best practices for writing surveys (see Five Last Steps in Writing a Questionnaire and How to Write Surveys: 25 Best Practices)…
There are two things that make me most proud of my company, Versta Research. First is the work that clients pay us to do, because we put so much thought,…
A few weeks we wrote about launching surveys over holidays, and we quoted research noting that there is scant evidence for the widespread assumption that holidays periods should be avoided.…
