Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
An unfortunate consequence of NPS (Net Promoter Score) mania is that now zillions of surveys stalk us everywhere. Therefore, the likelihood of any particular survey being completed is extremely low.…
This list of 16 questions that CNN will ask before they are willing to publish your polling data is worth reading because somebody at CNN clearly knows their stuff. It…
Believe it or not, some people do not find puppies irresistibly adorable, as our newest honorary member of the Versta Research team (pictured here) can tell you. Elio arrived a…
This week we published the Versta Research Summer Newsletter, which focuses on Turning Data Into Stories. Here is a preview of what’s inside to pique your curiosity. First, what do…
As we celebrate the 4th of July in the U.S. this year, please make it an occasion to reflect on some of the fundamental values and public goods of our…
