Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG
Why You Need Designer Data

Why You Need Designer Data

One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will…

A Better Way to Get Census Data

A Better Way to Get Census Data

The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live. It started…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
VERSTA NEWSLETTER
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