Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
I write a lot about how robots are messing up market research. But yesterday, I had the happy experience of a robot helping us in a surprising a way. It…
The University of Southern California just released data from a national survey about the Coronavirus. It is an excellent, high quality survey that uses the most rigorous methods available in…
Telling stories is a natural human behavior, but also highly complex and difficult to imitate or automate. This means that, happily, trolls can’t tell stories. And asking survey respondents for…
I don’t know how big the Versta Research blog fan base is, but at the very least, the Quirk’s editors seem to follow us, and sometimes they ask for permission…
The New York Times’ recent brand and marketing campaign is all about Truth. Well, if Truth really matters, then they desperately need a good old fashioned survey to back their…
