Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
At a moment when our industry is scandalized by a panel provider having been indicted for selling fraudulent survey respondents, in comes another provider that is doing nearly the same…
A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered…
Omnibus surveys evolved as a way to share costs by combining survey questions from multiple clients. Because the biggest cost in conducting a survey is getting it set up and…
Asking people to fill out long, tiresome, and boring surveys is a scourge of the research, polling, and survey industry. (Another is asking them to fill out a survey every…
Good research happens by design. That is one of the reasons we enjoy writing research proposals. Writing proposals is an exercise in research design, which is the place and time…
