Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
In an article published some years ago entitled Data-Driven Journalism, Walker Sands, a Chicago-based marketing and PR agency, outlined two ways to get media placement for your company or your…
We are big fans data visualization (in addition to presenting data with numbers and tables). But even the basics of visualizing data can be challenging, so it is worth thinking…
Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses.…
One of the cool things about social science and marketing research is that it brings together mathematics and human behavior. Mathematics is beautiful, elegant, and abstract. It is much like…
There are three important characteristics of people who “satisfice” on surveys: They are less conscientious They are less agreeable They have different cognitive skills The first two refer to dimensions…
