Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will…
The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live. It started…
Like most researchers who take data visualization seriously, I am not a fan of pie charts. But yesterday I came across a pair of pie charts that display data in…
As of today, more than one-third of Americans are unaccounted for in the 2020 decennial U.S. Census. If they remain uncounted, we will not know who they are (their demographics)…
If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys…
