Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Whenever we’re involved in global research work, issues of cross-cultural communication are top-of-mind. Whether we rely on translations, or whether we speak the same language as our clients and respondents,…
We saw an ad today for a downloadable survey app that was pitched as a tool for actionable insights. Wow! Download, install, run . . . click again, and there…
An industry colleague (another owner of a market research firm) once said to me, “We all lust after those big tracking studies.” For most market research firms, tracking studies are…
At a moment when our industry is scandalized by a panel provider having been indicted for selling fraudulent survey respondents, in comes another provider that is doing nearly the same…
A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered…
