Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
There is a “user-friendly” feature that some survey platforms now offer, and almost certainly you should avoid it. It is called auto-advance. I had an unpleasant encounter with it in…
If you worry that cell phones make it harder to get high quality, thoughtful, and richly detailed data with surveys, stop worrying. New research from a trio of survey measurement…
I once heard from an overzealous boss with a Ph.D. in political science that measurement scales should always have an odd number of scale points – the reason being that…
Nobody gets really good at market research by taking classes. It comes from learning on the job and in the field from other researchers. That is because researchers are always…
To get a more robust and representative sample, there are lots of things you can do that will encourage people to participate. You can send them reminders. You can call…
