When to Kick Out a Survey Respondent
Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey. For example, if you are conducting a…
Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey. For example, if you are conducting a…
Getting your research findings heard, understood, and used should always be your goal. That means more than putting findings into a report deck, presenting results to the marketing team, writing…
Data visualization will likely be one the biggest areas of innovation and development over the next several years. This is a good. A chart that clearly and succinctly displays detailed…
Years ago I watched a film that documented how a new product developed. The idea was to create a pre-packaged sandwich for quick and easy lunches. As the idea made…
One of the devilish problems with statistics in market research is that we deal with probabilities rather than simple yes/no answers. But you, as a business person, need to make…