Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Asking people to fill out long, tiresome, and boring surveys is a scourge of the research, polling, and survey industry. (Another is asking them to fill out a survey every…
Good research happens by design. That is one of the reasons we enjoy writing research proposals. Writing proposals is an exercise in research design, which is the place and time…
It should be straightforward to ask someone a simple factual question and receive a reliable answer. Questions like: “Do you have children?” “Do you attend church every week?” or “Do…
A truly effective research report is both parsimonious and richly nuanced. In other words, (1) it is short and to the point, and (2) it captures the complexity of reality. …
Silly surveys, in all their forms, have long been a thorn in the side of authentic, truth-seeking research. When I see silly surveys, I roll my eyes and complain (to…
