Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG

Cross Cultural Survey Guidelines

Whenever we’re involved in global research work, issues of cross-cultural communication are top-of-mind. Whether we rely on translations, or whether we speak the same language as our clients and respondents,…

On Lust and Tracking Studies

An industry colleague (another owner of a market research firm) once said to me, “We all lust after those big tracking studies.”  For most market research firms, tracking studies are…

Don’t Do Research in Your Sleep

A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
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