Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Even the very best survey shops are pressured to do bad work. My recent experience with one bad survey from a fancy survey shop illustrates in multiple ways one of…
A few years ago there emerged, at last, a calm consensus among social and market researchers about defining our current generations. Now when we talk about Boomers, we all know…
Besides market research, another job I have (as a labor of love) is working for Henry, an organic farmer. He knows a lot more about “marketing” and “marketing research” than…
Putting together our winter newsletter, Five Free Data Sources Every Market Researcher Should Know, had me reviewing various sources of free data that we use nearly every day at Versta…
If you make your survey questions hard, it turns out that people will make a good faith effort to answer them. But they will make mistakes, and you will end…
