Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Every client we have—no matter what industry—will find something important to think about in looking at polling data on food. These polls touch on some of the “universal” questions we…
The Economist ran an article a few weeks ago from which I have borrowed the title of this post. It puzzles over British politicians railing against focus groups for message…
Oddly enough, the researchers who most prize scientific rigor (our research colleagues in academia) are the last to have realized that online sampling can be treacherous. An article published in…
Surveys run the gamut from silly to serious, and from sloppy to scientific. Occasionally we do something silly if a client insists (though we generally advise against it). But we…
There is a “user-friendly” feature that some survey platforms now offer, and almost certainly you should avoid it. It is called auto-advance. I had an unpleasant encounter with it in…
