Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an…
It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and…
An endearing trait of survey respondents is that most are sincerely interested in helping you. They want to offer authentic opinions. They want to provide you with good data. I…
With all the strange business disruptions of the last 16 months, and the ways in which the coronavirus shifted the foundations of market research, July 1 feels a lot more…
Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants…
