Versta Research

Market research focused on design, strategy, and insight.

RESEARCH APPROACH

Research for decision-makers

Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...

Video Introduction
ABOUT
Making research matter
Personas Old and New
SELECTED WORK
Mapping old personas to new
Have a complex design?

Untangling some problems requires a more complex research design than a conventional question-and-answer approach.

FROM THE VERSTA BLOG
Versta Research in the News

Versta Research in the News

The Versta Research spring newsletter comes out this week, and highlights some of the work we have done that is in the news and recently published. Here is a sampling:…

Let Your Respondents Mess Up

Let Your Respondents Mess Up

While it is tempting to use advanced programming to “force” good answers and good behavior out of survey respondents, don’t do it. Let respondents make mistakes. Let them mess up,…

Opinion Polling
RESEARCH APPROACH
Opinion polling that goes beyond politics
Turning Data into Stories
ABOUT
Every study has a story to tell
Versta Research Newsletter
VERSTA NEWSLETTER
Our quarterly e-mail newsletter