Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
It was a long, arduous process (and still is), but it was worth it: Versta Research has been awarded certification for compliance to ISO 27001! This is one of the…
Here are four types of “attention checks” to build into your questionnaires and analysis in order to assess whether respondents are fully engaged in answering your survey.
It might seem obvious that inattentive survey respondents should deleted from your data. Think again. Here’s why a “light touch” during data quality review is best.
Summer is the perfect time for professional development and training in market research methods because short course offerings in survey and questionnaire design are plentiful.
The word “material” points to a useful concept, and provides a welcome corrective to an obsessive and misguided focus on statistical significance.
