Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
The problem (so we’ve been told) with check-all-that-apply survey questions is that respondents do not process the full list of response options carefully and thoughtfully. Instead, they glance through, knowing…
A cool thing about the National Health Interview Survey (a gold standard survey conducted by the National Institutes of Health) is that it continuously tracks telephone access within the U.S.…
An article in the New Yorker about data visualization caught my interest, and I read it hoping to find nuggets of good ideas to share with you, our newsletter readers.…
When the U.S. Census Bureau started redesigning its race and ethnicity question for the 2020 decennial census, we started revising our own short version for surveys, too. Now we have…
If you have been tasked with the job of measuring “brand authenticity,” you probably noticed what a messy conceptual world you are now in. The idea of brand authenticity makes…
