Research designed for decision support focuses exclusively on supplying rigorous data to facilitate evidence-based approaches to strategic decision-making. Hallmarks of decision support research include...
Untangling some problems requires a more complex research design than a conventional question-and-answer approach.
There are two things that make me most proud of my company, Versta Research. First is the work that clients pay us to do, because we put so much thought,…
A few weeks we wrote about launching surveys over holidays, and we quoted research noting that there is scant evidence for the widespread assumption that holidays periods should be avoided.…
So why are we asking them to do our jobs? I ask this question a lot when we execute surveys for marketing and business strategists. They’re smart people who want…
Customizing MaxDiff exercises by piping in text from previous survey answers might seem like a good idea, but analyst beware: if you are estimating individual-level scores using hierarchical Bayes or…
For some reason, nearly everybody in research believes that holidays are a bad time to ask people if they will participate in research. I am reminded of this because at…
