Quantitative Research That Counts
The world of numbers is our primary focus at Versta Research (though we enjoy our qualitative work, too). We partner closely with internal corporate research departments, marketing and communications agencies, and other specialty research firms for their quantitative research needs.
Our expertise in quantitative methods spans a full range of sampling, weighting, questionnaire design, experimental and control group designs, internal data analysis, measurement design, scaling, and statistical analysis that includes regression, cluster, factor, CHAID, conjoint, perceptual mapping, and discriminant analysis.
Each project, no matter how complex, begins with a question and ends with a story. We work with you to define what your research must tell you and how you will need to use it. Then we advise on an approach (or combination of approaches) to deliver findings in a clear storyline that is well-supported by data.
Our capabilities cover each step of the quantitative research process, including instrument design, pre-testing, sample design and preparation, invitation design and deployment, field management, data preparation, statistical analysis, reporting, and data visualization.
Online surveys are the most common method of collecting data for quantitative research. But our research staff have experience with a variety of other approaches, including telephone, mail, in-person, and mobile/in-app, depending on your needs.
You can learn more about our research approach in our video introduction.
FROM THE VERSTA BLOG