When You Need to Know, Just Ask

How aware is your audience of a new technology? How are households shifting their spending in today’s economic climate? How is life different for people today vs. ten or twenty years ago?

Opinion polling at Versta Research represents some of our most diverse work. The topics come from all parts of life. The measurements include not just opinions, but awareness and behavior, too. The samples can be as broad as the entire nation or as narrow as people living with a rare condition.

Polling involves a lot of “homework” at the beginning of the process. We review past research on the topic, consult with subject matter experts, and break down a general topic into a refined line of questioning. The questionnaire is built piece by piece. Each question is closely scrutinized to stamp out bias, remove confusing terminology, and keep respondents engaged.

An opinion poll goes to great effort to bring together a carefully-selected sample of respondents; we want to make the most of their time and attention while we have it.

A well-designed poll yields results that are focused, trustworthy, and transparent. In our experience, the information we collect from opinion polling is among the most captivating for audiences. It reinforces or challenges preconceptions. It documents compelling problems and the need for solutions. It lets us compare our own experiences and opinions to that of a larger group. It helps us learn more about other people and their lives.

We are honored every time our research is cited in the media, shared on social platforms or published in peer-reviewed journals. Examples of outlets featuring our research include NBC, CNN, The New York Times, the Discovery Channel, USA Today, The Wall Street Journal, Forbes, and Fortune.

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