Versta Research Tops Quirk’s “Best Of” List
Back in July we published our newsletter on How to Make Spectacular Infographics, and it became an instant favorite among our colleagues and customers. Then in October, Quirk’s e-newsletter published a version of the article, and in just three months it became one of their most-viewed articles of 2014! It is good to know that Versta Research is producing the kind of research and insight that our colleagues and customers really value.
What else was “tops” for Versta Research in 2014? Well, we’ve got more than 500 customers, clients, and colleagues subscribing to our quarterly newsletter. And besides the main feature article in each newsletter, here are the five articles that attracted the most readers in 2014:
Sorry, Algorithms Are Not Insights
The Weirdest and Coolest Thing about R
Survey Progress Bars Don’t Matter (Sort Of)
Net Promoter Scores Don’t Beat Other Measures
And what about articles going back to 2009 when we started Versta Research? Many of them still draw hundreds of readers every year. Here are the five that drew the most in 2014:
Tips on “Reverse Wording” Survey Questions
A Better Way to Scale MaxDiff Utilities
Tips on Easy Data Visualization with Excel
Census Bureau to Change Race/Ethnicity Measure
Rules of Thumb for Survey Length
Sharing all of these ideas and insights is good for us because it keeps us thinking and pushing to the forefront of what’s truly relevant in the market research industry. We hope these ideas and insights continue to be valuable for you as well.
