Exploring Different Types of Survey Attention Checks
Here are four types of “attention checks” to build into your questionnaires and analysis in order to assess whether respondents are fully engaged in answering your survey.
Get Smart This Summer: Our Top 5 Picks for Professional Development and Training
Summer is the perfect time for professional development and training in market research methods because short course offerings in survey and questionnaire design are plentiful.
The Problem with “Check All That Apply” Survey Questions
We sometimes advise against multiple-select questions, believing that respondents give less attention to each item in the list. New eye tracking research suggests we might be wrong.
A Better Way to Ask Race and Ethnicity (and Proof That It Works)
Versta Research has a new way of asking about race and ethnicity on surveys, and it is reducing respondent confusion and complaints by 80%.
How to Measure Brand Authenticity
This article outlines the six measurable dimensions of brand authenticity — established in academic research — that you should include in any survey of brand authenticity.
How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed
Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot about business, but they know little about gathering good data to answer their business questions. So this week, instead of focusing…
This is What a McKinsey Survey Looks Like
Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who insists: “Give us IBM! Nobody ever got fired for buying IBM.” I got a view into what those surveys look…
Why You Need Designer Data
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will be elicited, and how, exactly, attitudes and behaviors are measured. Hence, you get the insight you need. If you don’t have perfectly tailored data, you…
Here’s Your Chance to Write Better Questionnaires
This summer you will not have to schlep to Ann Arbor for a month if you want to take advantage of top-notch summer training courses in survey research offered at the University of Michigan. Everything is being offered online this year! It is a perfect opportunity for corporate researchers and others who work on the…
How to Ask Race & Ethnicity on a Survey
If demographic benchmarks and trends are essential to your business and the research you conduct (things like age, gender, race, ethnicity, and region) then our just-published 2020 Spring Newsletter has information you absolutely need to know. The U.S. Census Bureau continues to change how it collects and classifies demographic data. Right now the Bureau is…