What Do Gen Z Marketing Students Think of Research?

What Do Gen Z Marketing Students Think of Research?

Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…

How to Use Surveys for Thought Leadership on a Shoestring Budget

How to Use Surveys for Thought Leadership on a Shoestring Budget

If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…

25 Things You Might Not Know About Research

25 Things You Might Not Know About Research

Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…