Your Data Secured: Versta Research Is ISO-27001 Certified

Your Data Secured: Versta Research Is ISO-27001 Certified

It was a long, arduous process (and still is), but it was worth it: Versta Research has been awarded certification for compliance to ISO 27001! This is one of the most widely recognized and internationally accepted information security standards. Certification puts Versta Research among a small handful of market research and insights firms that undergo…

What Do Gen Z Marketing Students Think of Research?

What Do Gen Z Marketing Students Think of Research?

Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…

The Rigors of Good Research: Three Examples from Thought Leadership

The Rigors of Good Research: Three Examples from Thought Leadership

One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim to this fraud. There were obviously false studies with absurdly sensational headlines being published by the media and in scientific journals.…

How to Use Surveys for Thought Leadership on a Shoestring Budget

How to Use Surveys for Thought Leadership on a Shoestring Budget

If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…