How to Use Surveys for Thought Leadership on a Shoestring Budget

How to Use Surveys for Thought Leadership on a Shoestring Budget

If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…

The Best New Tool for Fixing Your Research Reports

The Best New Tool for Fixing Your Research Reports

Quite by accident, I just discovered the best new tool for reading and fixing research reports: the Read-Aloud function in Microsoft Office programs. It helps spot typos, missing or extra words, misspellings, grammatical mistakes and awkward phrases — everything I need to fix my writing before finalizing and sharing written text about research and surveys…

Why You Should Avoid Numeric Response Scales in Surveys

Why You Should Avoid Numeric Response Scales in Surveys — They Seem Scientific, but They Are Actually Ambiguous and Difficult to Report

If you read our article a few weeks ago about COVID-19, there were probably several statistics we cited that you (or maybe a colleague) misinterpreted. That’s because instead of reporting the percentage of respondents who did or said something, we reported the mean of all survey respondents’ answers to a numeric scale. We had no…

How to Trap Survey Trolls: Ask Them for a Story

How to Trap Survey Trolls: Ask Them for a Story

Telling stories is a natural human behavior, but also highly complex and difficult to imitate or automate. This means that, happily, trolls can’t tell stories. And asking survey respondents for an extremely brief story (even just a few words) about their experience related to a survey topic can help you differentiate real respondents from fake…

Here Is a Video Report That Engages Its Audience with Animation and Insight

Here Is a Video Report That Engages Its Audience with Animation and Insight

We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…

Polish and Revise Your Sentences to Make Your Research Reports Better

Polish and Revise Your Sentences to Make Your Research Reports Better

Our school teachers were right: Learning how to write effectively makes a huge difference if your job involves communication. This applies to market research and marketing. Improving your writing will help you write better reports, better surveys, and better campaigns. It’s not that hard. You need not learn the art of essays, novels, dissertations, or…