It was a long, arduous process (and still is), but it was worth it: Versta Research has been awarded certification for compliance to ISO 27001! This is one of the most widely recognized and internationally accepted information security standards. Certification puts Versta Research among a small handful of market research and insights firms that undergo…
Personas are fictional representations of customer types, but they reflect the demographics, behaviors, goals, and motivations of people derived from real data.
An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not true.
It is magical thinking to believe that charts and graphs and fancy new tools for data visualization will solve the challenge of finding insights in data.
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…
With all the strange business disruptions of the last 16 months, and the ways in which the coronavirus shifted the foundations of market research, July 1 feels a lot more like the beginning of a new year than January 1 did. Life is back to normal, we hope! This “new year” inspires us to take…
One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim to this fraud. There were obviously false studies with absurdly sensational headlines being published by the media and in scientific journals.…
Like most researchers who take data visualization seriously, I am not a fan of pie charts. But yesterday I came across a pair of pie charts that display data in a striking and visually compelling way. Indeed, they tell a story with data better than other alternative types of charts. The story here is obvious,…
If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…
Thank you for your interest in our July 16, 2020 presentation at the Quirk’s Event! Here is the deck we used for that presentation. Feel free to download and circulate. Soon, we will have a full video of the presentation available, as well. It will be part of the Summer 2020 Versta Research Newsletter. If…