How to Trap Survey Trolls: Ask Them for a Story

How to Trap Survey Trolls: Ask Them for a Story

Telling stories is a natural human behavior, but also highly complex and difficult to imitate or automate. This means that, happily, trolls can’t tell stories. And asking survey respondents for an extremely brief story (even just a few words) about their experience related to a survey topic can help you differentiate real respondents from fake…

Here Is a Video Report That Engages Its Audience with Animation and Insight

Here Is a Video Report That Engages Its Audience with Animation and Insight

We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…

Polish and Revise Your Sentences to Make Your Research Reports Better

Polish and Revise Your Sentences to Make Your Research Reports Better

Our school teachers were right: Learning how to write effectively makes a huge difference if your job involves communication. This applies to market research and marketing. Improving your writing will help you write better reports, better surveys, and better campaigns. It’s not that hard. You need not learn the art of essays, novels, dissertations, or…

Secrets of PowerPoint for Beautiful Research Reports

Secrets of PowerPoint for Beautiful Research Reports

For every dozen people who hate using PowerPoint, there is a weird person who loves it. That weird person is me. PowerPoint has surprisingly strong capabilities for charts and for displaying research data. All it takes to create beautiful and powerful research reports in PowerPoint is: (1) getting familiar with its functionality, a lot of…

Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Nobody gets really good at market research by taking classes. It comes from learning on the job and in the field from other researchers. That is because researchers are always solving new problems and answering new questions that have never been asked before. That inspired us to make our summer newsletter The Big “How To”…