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Daily Archives: May 24, 2023

Personas Are Fake Customers. Here’s Where They Come From and Why They Are So Useful.

Personas Are Fake Customers. Here’s Where They Come From and Why They Are So Useful.

Methods & Tools, Topics in Marketing, Turning Data into StoriesBy Joe HopperMay 24, 2023

Personas are fictional representations of customer types, but they reflect the demographics, behaviors, goals, and motivations of people derived from real data.

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