How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…

Choosing Your Top Three Messages with TURF

Choosing Your Top Three Messages with TURF

Last week we wrote about the optimal number of benefits, features, or claims you should make in your marketing materials.  Research shows that three maximizes the impact because it aligns with a buyer’s sense of data sufficiency.  Going beyond three invites skepticism because it reminds buyers that the message is “just marketing,” not information. So…

Versta Research Is Five Years Old!

Versta Research Is Five Years Old!

Last week, Versta Research celebrated its 5th birthday—an important milestone in a twenty-year journey that has involved rigorous training and building significant capabilities that help clients solve research problems. <<Applause! Singing! Cake!>> “Speech!  Speech!” Hmmmm, a speech. . . . Well, recently we formulated new year’s resolutions and described where we are headed as we enter the second half…

New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…