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Daily Archives: November 18, 2015

Avoid This Mistake of Bad Marketing Science

Avoid This Mistake of Bad Marketing Science

Data Analysis & Analytics, Turning Data into StoriesBy Joe HopperNovember 18, 2015

Just one month after publishing our Quick Puzzle for Market Research Brains (SPOILER ALERT! If you have not tried the puzzle yourself, do it now before continuing to read!) which demonstrated the dangers of confirmation bias, I read a report from the National Science Foundation (NSF), released in May, that warned of the same thing.…

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