Finding Fraud in Public Polls: Our AAPOR Presentation

Finding Fraud in Public Polls: Our AAPOR Presentation

Versta Research is presenting this week at the 76th annual conference of the American Association for Public Opinion Research (AAPOR). The conference is being held virtually from May 11 to 14, 2021. The presentation is called Finding Fraud in Public Polls: Employing Semantic Network-Based Methods for Identifying Fraud in Online Sampling. It is a reflection…

The Rigors of Good Research: Three Examples from Thought Leadership

The Rigors of Good Research: Three Examples from Thought Leadership

One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim to this fraud. There were obviously false studies with absurdly sensational headlines being published by the media and in scientific journals.…

How to Use Surveys for Thought Leadership on a Shoestring Budget

How to Use Surveys for Thought Leadership on a Shoestring Budget

If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…

Focus on Solutions in PR Surveys

Focus on Solutions in PR Surveys

A public relations client early in my career gave this assessment of my work:  “Joe is strong at highlighting problems, but what I really care about is solutions.”  That was many years ago, after I left university teaching and started doing client work full time.  Her words have stayed with me and deeply shaped the…

25 Things You Might Not Know About Research

25 Things You Might Not Know About Research

Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…