How to Use Surveys for Thought Leadership on a Shoestring Budget
If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys for social media. It cost just a few hundred dollars.
The newsletter and video offer:
- Tips for developing survey questions that stand out from what competitors are doing;
- Strategies for using a DIY tool like Google Surveys (there are some surprising challenges); and
- A storytelling approach to highlight single nuggets of insight that can be shared in visually compelling formats.
This has been one of our most popular newsletters ever. Besides readers of the newsletter, more than 200 researchers, marketers, and strategists attended our session at the Quirk’s Event last month where we first presented this content.
We hope you enjoy it, and learn as much as we did!
—Joe Hopper, Ph.D.