Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Nobody gets really good at market research by taking classes. It comes from learning on the job and in the field from other researchers. That is because researchers are always solving new problems and answering new questions that have never been asked before. That inspired us to make our summer newsletter The Big “How To”…

How Your Infographic Can Engage the “Right” Brain

It seems that every time we write or speak about market research infographics, people pay attention. Leading up the Fall 2017 Corporate Researchers Conference, the Insights Association asked for a preview article of our presentation on infographics for its weekly newsletter. It ended up being at the top of the Association’s list of most-read articles…

Grab Attention with a Research Infographic

Yesterday I was delighted to share the stage with Kate Morris at the Corporate Researchers Conference in Chicago, talking about the power, the potential, and the “how-to” of spectacular infographics for market research. Kate spent many years in the research group at Fidelity Investments, and it was for Kate that Versta Research first tried its…

Try Using Tables Instead of Charts

One memorable lesson from reading Edward Tufte’s books about visual displays of quantitative information is that charts are not the only way to display data. Indeed, they are sometimes a worse way. We should always at least consider a table as a superior alternative: Tables are clearly the best way to show exact numerical values,…

Google Surveys Stumbles with Sneak Peek Mess

Google Surveys Stumbles with Sneak Peek Mess

Sometimes data visualization is too compelling for it’s own good. People are impressed by the beautiful design, and they look right past the utter nonsense being presented. This is “beautifully” illustrated by Google’s rollout of the first of many new features of their survey tool. Here’s the email they sent: We’re excited to announce that…