Here Is a Video Report That Engages Its Audience with Animation and Insight
We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings.
A client just did it for us. They created a video to highlight the findings from research we have been doing for them since 2012. After we concluded a fifth wave of data collection in 2019 and submitted our report and conclusions to them, here is what they created to share with their stakeholders:
To supplement the video they also provided a summary in their quarterly newsletter published for employees of the organization, and a one-page infographic.
These are all excellent examples of innovative formats for reporting research results that go beyond mind-numbing reports your internal clients and managers may complain about. With the right research and appreciation for which numbers matter most, you can (and we can help) turn data into stories that your audience will listen to and appreciate.
—Joe Hopper, Ph.D.
