Here Is a Video Report That Engages Its Audience with Animation and Insight

Here Is a Video Report That Engages Its Audience with Animation and Insight

We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…

Secrets of PowerPoint for Beautiful Research Reports

Secrets of PowerPoint for Beautiful Research Reports

For every dozen people who hate using PowerPoint, there is a weird person who loves it. That weird person is me. PowerPoint has surprisingly strong capabilities for charts and for displaying research data. All it takes to create beautiful and powerful research reports in PowerPoint is: (1) getting familiar with its functionality, a lot of…

How Your Infographic Can Engage the “Right” Brain

It seems that every time we write or speak about market research infographics, people pay attention. Leading up the Fall 2017 Corporate Researchers Conference, the Insights Association asked for a preview article of our presentation on infographics for its weekly newsletter. It ended up being at the top of the Association’s list of most-read articles…

Grab Attention with a Research Infographic

Yesterday I was delighted to share the stage with Kate Morris at the Corporate Researchers Conference in Chicago, talking about the power, the potential, and the “how-to” of spectacular infographics for market research. Kate spent many years in the research group at Fidelity Investments, and it was for Kate that Versta Research first tried its…

Try Using Tables Instead of Charts

One memorable lesson from reading Edward Tufte’s books about visual displays of quantitative information is that charts are not the only way to display data. Indeed, they are sometimes a worse way. We should always at least consider a table as a superior alternative: Tables are clearly the best way to show exact numerical values,…