Mobile Surveys Are Better in One Surprising Way: You Get More Revealing Personal Information

Mobile Surveys Are Better in One Surprising Way: You Get More Revealing Personal Information

Contrary to some widely held beliefs that mobile devices are a barrier to survey participation, a majority of survey respondents nowadays fill them out on phones, rather than on desktops, laptops, or tablets. Research has amply documented that the quality and reliability of data collected via mobile devices is comparable to data collected on desktops.…