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Daily Archives: July 14, 2021

How to Test Knowledge and Misperceptions on a Survey

How to Test Knowledge and Misperceptions on a Survey

Public Polling, Survey TipsBy Joe HopperJuly 14, 2021

It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and correctly based on their opinions and experience. As good researchers, we mostly try to reassure respondents: “There are no right or wrong answers! Please give…

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