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Daily Archives: June 16, 2021

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 16, 2021

Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot about business, but they know little about gathering good data to answer their business questions. So this week, instead of focusing…

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