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Category Archives: Survey Tips

Versta Research Post

Getting Respondents to Love Your Survey

Data Collection, Survey Design, Survey TipsBy Joe HopperDecember 23, 2010

Good data from a survey requires, among other things, thoughtful feedback from respondents.  Low-quality data most often comes not from fraudulent or lazy respondents, but from well-meaning survey takers who are bored or irritated with surveys that are not user-friendly. In this article we focus not on the unengaged respondents who may be offering up…

Versta Research Post

Three Tips to Boost Your Survey Response Rate

Data Collection, Survey TipsBy Joe HopperDecember 3, 2010

Surveys matter only if people are willing to fill them out – and getting people to fill them out is not an easy task.  There are many interesting distractions in the world!  And there many silly surveys and junk surveys competing for people’s attention.  When the time comes that you need important feedback via a…

Versta Research Post

Writing Successful Omnibus Survey Questions

Public Polling, Public Relations, Survey Design, Survey TipsBy Joe HopperMay 14, 2010

Choosing an omnibus survey can be a simple approach to getting survey data, because it is usually inexpensive and fast, and involves asking just a few questions.  But there is sometimes a downside to simplicity:  You have just a few questions to get that nugget of data you’re hoping to use as a news hook…

Versta Research Post

How Long Should a Survey Be?

Data Collection, Survey Design, Survey TipsBy Joe HopperApril 23, 2010

Asking people to fill out long, tiresome, and boring surveys is a scourge of the research, polling, and survey industry.  (Another is asking them to fill out a survey every time they interact with you — see There Are Too Many Surveys.)  Asking people to fill out long surveys teaches them to avoid surveys in…

Versta Research Post

The Art of Asking Questions

Methods & Tools, Survey Design, Survey TipsBy Joe HopperMarch 19, 2010

This quarter’s newsletter from Versta Research focuses on the art of asking questions.  We suggest that the importance of business questions far exceeds the importance of survey questions or focus group questions.  You can’t do the latter without the former, at least not very well, and research that is not specifically designed to answer clearly…

Versta Research Post

When to Kick Out a Survey Respondent

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperMarch 4, 2010

Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey.  For example, if you are conducting a survey of women, you need to ask about gender and kick out the men.  And because every question costs money, you want to qualify respondents…

Versta Research Post

There Are Too Many Surveys

Data Collection, Future Trends, Methods & Tools, Sampling, Survey TipsBy Joe HopperNovember 12, 2009

You might think that a research firm specializing in surveys would be glad to see a world in which customer feedback surveys are everywhere.  Not so.  I take part in a lot of webinars, and unfortunately I am asked to complete a survey (at least one) every time I attend.  Some websites ask me to…

Versta Research Post

Focus on Solutions in PR Surveys

Public Relations, Survey Design, Survey Tips, Turning Data into StoriesBy Joe HopperSeptember 30, 2009

This article has been updated. Please see Focus on Solutions in PR Surveys.  

Versta Research Post

Better Data through Better Survey Design

Data Collection, Methods & Tools, Public Polling, Survey Design, Survey TipsBy Joe HopperSeptember 14, 2009

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers.  When people discover that the survey they just agreed to take…

Versta Research Post

Three Ways to Improve Online Verbatim Data

Data Collection, Survey Design, Survey TipsBy Joe HopperAugust 19, 2009

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data.  But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate. Research seems to show this is not the case.  Further, a…

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